Psychology of coupon codes and store sales

The Psychology of the Coupon Code and Sales Price It’s a typical scenario. You are browsing your favorite shopping store on a Saturday morning. You really don’t have a particular item in mind, you are more or less impulse shopping and hopeful that a good deal will present itself, when all of a sudden it jumps right out at you– That red clearance sign that seems to scream your name as you pass it, you know the one, the one that leaves you with no choice but to take a peek at least. As the situation would have it, you are presented with an ever present temptation– The temptation of a sale or a clearance item. That all too familiar red tag or even the word sale alone lures most of us shoppers in without as much as a second thought. The question begs itself would you even give that item a second look had it not been for the tag. Chances are it’s that price tag that lures us in, whether it’s been marked up then back down again or not…that thought doesn’t come to play in a shopper’s mind when it comes to sales tags. I know that personally lucking up on a hot deal with a red tag gives me an invigorating rush and a thrill like non other. The same thing rings true for coupon codes online. How many times have you browsed the web or inquired your online friends for that coupon code before you could even consider making that online purchase? There’s just something about the satisfaction of punching in that code and watching the price change from 19.99 to 15.99 in seconds.

I don’t know about you but that in and of itself makes me feel like an accomplished and wise shopper. Take note that the coupon codes and sales/clearance tags all play into our psyche in a way that we may or may not want to admit. We can examine how JCPenney reconstructed their “sales” strategy and adopted a new 40% markdown or an “everyday value approach”. What happened as a result was that the sales took a fall, more than likely because the consumer was just not happy with the lack of seeing those sale prices, coupons , or markdowns. This more than establishes the power of the markdown price. Although customers would more than likely enjoy the same low prices available before, they chose to spend their earnings in department stores that are sales ridden and cater to the bargain hunter’s train of thought. The thing to consider here, that not just for the avid bargain hunters do sale prices, clearances and coupon codes affect us, but most of the general public make a conscious effort to avoid buying at retail value prices or full prices. With an economy declining steadily, we are all seeking a deal of some nature to make our money work for us instead of against us. In all of its glory, the coupon code gives us gratification and a sense of power in our unstable and ever changing economy. Bargain hunters can continue experiencing blissful shopping as long as we can key in our discount codes or hand the clerk that special coupon that eats away at the final sale price. There’s nothing like the sound of saving money! Don’t forget to check out our Beauty coupons section!

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